December 4, 2006

BABY POWER FOREVER-KIDS
ENDORSES NATIONAL CREDIT CARD PROCESSOR


Rochelle Park, NJ, December 4, 2006 . . . Baby Power® Forever-Kids™ has chosen to endorse HealthCard Systems as its transaction processing partner for its current eight franchises and all future franchises.  

Baby Power Forever-Kids, with headquarters in Annandale, New Jersey, is the child development concept of Linda Searles.  The facilities offer progressive and developmentally-appropriate, gymnastic and musical, parent/child play and enrichment programs.  Each program is carefully designed to build confidence and promote healthy child development, parent/child communication and bonding.  

After diligent review, Baby Power Forever-Kids determined that HealthCard Systems, with its unique focus on the personal care and wellness industry, would deliver an important processing alternative to its franchises.  In addition, due to its strong industry reputation, state-of-the-art technology and national presence, HealthCard Systems offers flexibility and meaningful cost savings that will benefit the fast-growing growing franchise. According to founder Linda Searles, HealthCard Systems has proven to deliver quality credit card processing products with an outstanding customer service component.  “We're excited to have partnered with a processing company that can successfully support each of our individually-owned franchises and offer tremendous value.  Our franchise is growing rapidly throughout the country and it's vital to have a national partner that understands and responds quickly and efficiently with unprecedented technology and unparalleled support,” said Searles.

“We're excited about this new partnership.  Linda Searles has proven to be a visionary entrepreneur and her franchises are now serving thousands of families in five states.  We look forward to working with this growing franchise,” said HealthCard Systems' Chief Executive Officer David H. Schwartz.

Headquartered in New Jersey, HealthCard Systems is the preferred credit and debit card processing company for the healthcare and personal care industries.  HealthCard offers a comprehensive line of processing solutions that include all major credit and debit cards, check verification and guarantee as well as electronic check conversion and gift/loyalty cards. The company also provides for a full range of point-of-sale terminals, web based services and industry specific software/hardware interfaces.



HealthCard Systems - Corporate Offices
Sherbrooke Office Center II
201 West Passaic Street Suite 101
Rochelle Park, New Jersey  07662
(201) 845-0400


CONTACT:
Christine Spigai, President
On The Mark Communications
(732) 388-9004